Asset Tracking Innovators Showcasing Demo in Hall 7 / Booth A15

Silicon Labs, Rainus, Zliide and Quuppa are joining forces at EuroShop, the industry’s leading retail trade fair, to demonstrate an asset tracking solution using Bluetooth® angle of arrival (AoA) technology for micro-location of merchandise on the retail floor. The companies’ joint demo is located in the Rainus Booth A15 in Hall 7 at EuroShop, February 16-20, 2020, in Düsseldorf, Germany.

The demo showcases sub-1-meter indoor asset tracking with Bluetooth Low Energy and combines the following technologies:

• Silicon Labs’ low-power, small-footprint Bluetooth SoCs and software
• Rainus’s electronic shelf labels (ESL) for remote and dynamic pricing management
• Zliide’s asset tag – an intelligent version of the classic loss prevention tag – for a seamless buying experience
• Quuppa locators and position engine for tracking ESLs and smart tags attached to merchandise, enabling a fully integrated omnichannel shopping experience.

Omnichannel strategies define the ability of retailer or consumer brands to collect consumer data, drive customer loyalty and improve customer retention. To create a seamless customer experience across all channels, retail infrastructure requires a connected environment to provide consistent pricing across channels, promotional offers, personalized communications and cross-channel inventory visibility.

According to Retail TouchPoints®, 87 percent of retailers report that creating a seamless customer experience across all channels is the most important business goal of their company’s omnichannel strategy.

“We are excited to see a rapidly increasing interest in developing various Bluetooth direction finding-based applications and services for the retail sector, improving the omnichannel shopping experience,” said Fabio Belloni, chief customer officer and co-founder of Quuppa.

“Efficient collection of customer insight data and complementary relationships among different sales channels are the paramount challenges for today’s retail industry,” said Morten Møgelmose, CEO and co-founder of Zliide. “By creating the world’s first intelligent security tag that can communicate with the customers’ mobile devices, Zliide aims to provide fashion retailers with a tool for effortless data collection while allowing their customers to smoothly transition between channels.”

“According to Gartner, 65 percent of enterprises will require indoor location asset tracking by 2022,” said Ross Sabolcik, vice president and general manager of IoT commercial and industrial products at Silicon Labs. “As the first wireless SoC supplier to support Bluetooth direction finding, we offer optimized Bluetooth silicon, software and development tools to help our customers design low-cost, low-power products to fuel the market with smart traceable products for the growing location positioning ecosystem.”

For more information about Silicon Labs’ Bluetooth direction finding silicon, software and development tools, visit silabs.com/bluetooth-direction-finding.