element14, a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance, and repair, has been awarded the NI Distributor Selling Value Award for 2024.

The prestigious award recognises the value that distribution partners bring to their end customers and was presented to element14 during NI Connect 2024.

NI Connect is an annual in-person event for test leaders learning how companies use breakthrough test technologies and approaches to boost their business performance for a competitive edge. Held across two days in Austin, Texas, attendees gained insights and attend dozens of forums tailored to help them optimise test data, modernise labs with software standardisation, and to drive product and business performance.

“The element14 Global teams have shown dedication to meeting customers where they are and ensuring they have access to the right NI product, at the right time, and in the right place. They empower the customer by being able to provide a wide selection of different options to choose from with the largest global stock footprint” said Jonah Paul, NI Distribution Channel Director.

Jay Wimsatt, Director Product Operations at element14 Global, said: “Our partnership with NI was established in 2021 based upon shared values and a commitment to overcoming challenges, which has resulted in tremendous growth and success for both parties. We are honoured to receive the Distributor Selling Value Award which is a testament to our team’s hard work and dedication, serving as further motivation to maintain our leadership role and strong partnership.”

To learn more about NI products available from element14, please visit NI – National Instruments | element14 India.