Interviewee : Mr. Anoop Aggarwal, Sales Director, ADI India
1. Kindly share about Analog Devices Indian market journey ?
ADI has established a significant presence in the Indian market, marked by continuous growth and innovation. Our journey in India began with a focus on leveraging the country’s dynamic talent pool and rapidly growing technology ecosystem.ADI India’s headquarter in Bengaluru is among the top three global R&D centers of the company, contributing to the company’s product line including digital signal processors (DSP), complex system on chip (SoC), analog to digital (ADC) and digital to analog (DAC) precision converters, video processing, ultra-low power microcontrollers, high-speed converters, advanced driver assistance systems (ADAS), micro-electro-mechanical systems (MEMS), software tools and algorithms.
ADI’s commitment to India is evident through its focus on leveraging local talent and fostering innovation. The company actively engages with academic institutions through initiatives like the “Anveshan” fellowship program, which supports students in building system-level designs. ADI also collaborates with universities and product engineering services companies to enhance its ecosystem partnerships.
During Fiscal Year 2024, ADI made history in India during the same fiscal year, securing “three-digit million-dollar” sales for the first time.Analog Devices expects India’s contribution to global revenue to increase significantly by 2030, driven by India’s renewed focus on manufacturing.
2. What are your thoughts on the Indian Automotive industry ?
The Indian automotive industry is undergoing a remarkable transformation, driven by innovation, sustainability, and evolving consumer expectations. For us at Analog Devices, it is also an interesting phase as it allows us to partner with industry top players and help enable the future of mobility.
India’s focus on electrification, advanced safety systems, and connected technologies aligns closely with our expertise.From precision battery management systems for electric vehicles to ADAS and robust in-cabin connectivity solutions, Analog Devices is committed to empowering automakers to design vehicles that are safer, smarter, and more energy-efficient.
At Analog Devices, we are proud to play a role in this transformation by delivering innovative solutions that address the unique challenges of the Indian automotive market. We remain dedicated to partnering with the industry to shape the future of transportation, contributing to a sustainable and intelligent automotive ecosystem in India.
3. What technology do these ADAS solutions use?
Analog Devices’ ADAS solutions utilize advanced semiconductor technologies, including high-performance sensors, automotive-grade chips, and robust system architectures. These technologies are designed to enhance safety and efficiency in vehicles. ADI also focuses on vehicle-to-vehicle communication capabilities, ensuring seamless data exchange for improved situational awareness and decision-making in real-time.
4. Safety comes first for everyone, how are your solutions achieving that?
Safety is at the core of Analog Devices’ automotive innovations. Our ADAS solutions enhance vehicle safety by integrating precise sensing and monitoring technologies. For example, ADI offers camera solutions powered by automotive-grade semiconductor chips that enable advanced safety features like obstacle detection and driver assistance. These solutions are engineered to meet stringent safety standards, ensuring reliability under various conditions.
5. What is the latest addition to your ADAS line up?
Analog Devices continues to innovate in the ADAS space with its advanced camera solutions. These are powered by ADI’s cutting-edge semiconductor chips and designed to meet the rigorous demands of automotive applications. Our latest offerings focus on enhancing vehicle safety, connectivity, and in-cabin experiences, reflecting our commitment to driving the future of automotive technology.
6. Considering the ever-increasing Indian Market, what is the action plan for the year 2025?
Rapid increase in electrification and adoption of Level 2+ ADAS shall drive India Automotive market in year 2025. Analog Devices is working in close collaboration with our customers and partners to enable these connectivity and safety solutionsat the intelligent edge, thereby achieving faster time to market. Going into year 2025, ADI has ramped up multi-level support structure to address faster design cycles for complex technologies like GMSL, A2B, E2Bat our customers.A visible trend of upgrade in consumer expectations in terms of features means increase in absorption of electronic content even in the ICE vehicles i.e. both in two-wheelers as well as passenger cars. Prominent applications include LED lighting, display, power delivery and connectivity. ADI’s leading portfolio of power devices shall make sure OEMs are able to deliver these featuresto their customers while the vehicles remain cost competitive and energy efficient.
