Interviewee   :   Dennis Chung,Regional Sales Manager , Heilind Asia

Techmezine:  Please introduce Heilind Asia to our readers? What is the industry you deal in ?

Heilind Electronics was founded in 1974 and has grown to become one of the leading interconnect distributors in North America with a presence in more than 60 locations in the United States, Brazil, Canada, Mexico, Europe, and Asia Pacific. The organization has seen various internal expansions and acquisitions and as part of its global expansion, Heilind Asia was launched in 2012, headquartered in Hong Kong. Since then, Heilind Asia has seen exponential growth in the Asia Pacific region and has become one of the most sought-after organizations for interconnect products.Heilind Asia now has 23 locations & 5 warehouses throughout Asia; offers a wide range of products ranging from interconnect, hardware, electromechanical, connectors, switches, sensors, relays, terminal blocks and wire and cables. Our industry leading service offering to customers in the Asia Pacific is the result of a commitment to the belief of “Distribution As It Should Be”.

Techmezine:  How do you look at India & Asia for the electronics component distribution business ?

Since the industry has been evolving over the years, Heilind Asia has been working closely, with key suppliers on various programs to enhance the supply chain. For the South Asian market, there are different business dynamics for different countries therefore the organization prepares strategies suited to the needs of the market.”We are mainly focused on providing two commodities, which are interconnected and hardware products along with competitive pricing and quality assurance. At Heilind Asia we also focus on various inventory programs such as consignment programs, and VMI programs to enhance the supply chain for the customers”, informs Dennis Chung, Regional Sales Manager of Heilind Asia.
Techmezine:   How are you ensuring the quality concerns for the customers?

What differentiates Heilind Asia from other players in the market is that the organization ensures the products are of assured quality. To ascertain this, Heilind Asia has quality measures in place to ensure that all products meet the highest standard. The organization also works in close association with the manufacturers to ensure that their products are certified for safety and reliability. Heilind Asia also offers technical support through a team of experts who can provide guidance and support to customers if they require technical advice. The organization focuses on becoming an efficient supply chain partner for its customer and to attain the same, Heilind Asia has a robust logistic network that enables it to deliver products quickly and efficiently. “Our warehouses are located strategically throughout the Asia Pacific region to ascertain efficient delivery network. Heilind Asia also offers customized solutions for specific customer requirements”, adds Dennis.

Besides numerous locations in North Asia, Heilind Asia also has sales resources in major cities of six South Asian countries namely Singapore, India, Vietnam, Malaysia, Thailand, and the Philippines to support the customer. In terms of resource deployment, the organization aims to implement the right resources according to the market needs and demands. Associating with various OEMs has enabled Heilind Asia to render supply chain support through respective EMS. Apart from inventory, Heilind Asia aims to provide value-added services to the clients such as part modifications, special labeling and packaging services, package modifications, and more.

Techmezine:   What are your new products for the Automotive industry? How is it important for you?

Heilind Asia distributes a comprehensive range of products tailored for the automotive sector, leveraging the strengths of our major brands such as Molex, TE Connectivity, and Amphenol. Our focus includes:

• EV (Electric Vehicle) and Autonomous Driving Solutions: High-voltage connectors, charging inlets, sensors, and wire harnesses designed to meet stringent safety and performance standards.
• Advanced Connectivity Systems: Solutions supporting ADAS (Advanced Driver-Assistance Systems), infotainment, and connectivity applications, such as robust connectors and fiber optics.
• Sustainability-Driven Products: Components aimed at reducing vehicle weight and enhancing energy efficiency, essential for modern EV platforms.

Why it’s important:The automotive industry is undergoing a profound transformation, driven by the rise of electric vehicles, autonomous technologies, and sustainability requirements. For Heilind Asia, focusing on automotive innovation aligns with our mission to provide cutting-edge interconnect solutions that enable technological advancements. This not only strengthens our position in the rapidly growing EV and automotive market but also reinforces our partnerships with manufacturers and OEMs looking to future-proof their product lines.

Techmezine: What is Heilind Asia’s goal for 2025? What does the action plan look like?

Our goal for 2025 is to strengthen our leadership in interconnect and hardware distribution across key markets like automotive, industrial, and IoT. We aim to grow our market presence, expand our product offerings, and enhance customer experience.To achieve this, we are focusing on building closer partnerships with suppliers, streamlining operations, and leveraging digital tools to better serve our customers. Sustainability and innovation remain central to our strategy as we continue to align with market needs and technological advancements .