Ola, a personal cab service brand which recently went only app in late July, launched ‘Ola Select’, its new benefit program. Under this program, the customers are offered services like free in-cab Wi-Fi, upgrades at no extra cost, special discounts, and a range of exclusive benefits from Ola’s partner brands.

Ola’s partnership has been observed to multiple benefits to consumers. For example, its association with OnePlus offers invites to OnePlus 2 using a special code on its app. Similarly, Myntra  allowed select Ola customers a free makeover.

Sudarshan Gangrade, Vice President- Marketing, Ola said that Ola Select is a way for the company to be ultra-special to their biggest customers. “We are confident that Ola Select customers would enjoy the additional benefits and continue to be patrons and evangelists in our mission of mobility for a billion people.” he added.