u-blox (SIX:UBXN), a global provider of leading positioning and wireless communication technologies and services, announced that Absolute Cycling, an innovator in cycling technology, has chosen the u-blox MAX-M10S advanced GNSS (Global Navigation Satellite System) receiver to provide accurate positioning for its latest cycling computer device, The One.
The MAX-M10S GNSS ultra-low-power consumption module from u-blox is a critical component for The One. It is vital for maintaining the battery life over extended periods, which is essential for long rides, while ensuring continuous tracking accuracy, even in environments such as dense forests and high-rise buildings when combined with Absolute Cycling’s algorithms.
The state-of the-art cycling computer offers precise positioning and elevation data, an intuitive user interface, and distraction-free usage, ensuring cyclists can focus solely on enjoying their ride. Its development reflects the growing demand for precision and ease-of-use cycling computers, while aligning with major technology trends such as Internet of Things, artificial intelligence and machine learning through its advanced sensor fusion algorithms for real-time data accuracy.
The u-blox MAX-M10S is designed for ultra-low power consumption and maximum position availability with concurrent reception of all GNSS. This capability provides the necessary GNSS performance without draining the battery too rapidly, ensuring that cyclists can use The One for over 12 hours on a single charge. The module also supports small antennas, making the complete solution more compact, lightweight, and aesthetically pleasing.
“Existing cycling computers are often inaccurate and complicated, leading to a lackluster rider experience. Additionally, their interfaces are complicated to use, and their battery life is too short for extended rides, which can interrupt longer journeys and degrade the overall user experience,” said Oreste Concepito, Head of Product Strategy, Business Unit Positioning at u-blox. “Integrating the MAX-M10S into The One computer will ensure cyclists get a device that enhances their riding experience with precise and reliable GPS positioning.”
Harm Giesen from Absolute Cycling added: “u-blox, and its distribution partner Batenburg Applied Technologies in the Netherlands, is a reliable partner that provides excellent performance and support, with high value for money. Having a technically certified and proactive distributor in our home country, who delves into the product and its application, helped us reach the high standards we were looking for in our cycling computer. The MAX M10S will make The One an indispensable tool for cyclists aiming to maximize their outdoor adventures.”
The partnership with Absolute Cycling supports u-blox’s growth ambition in the micromobility market, which was worth USD 101.02 billion in 2023 and is projected to grow from USD 114.15 billion in 2024 to USD 303.47 billion by 2032 – representing a compound annual growth rate (CAGR) of 13.00%*.
*Based on Market Future Research
